Supermarkets:::Something to think about

For manufacturers, packaging is the crucial final payoff to a marketing campaign. Sophisticated packaging is one of the chief ways people find the confidence to buy. It can give a powerful image to products and commodities that are in themselves characterless. In many cases, the shopper has been prepared for the shopping experience by lush, colorful print advertisements, thirty-second television minidrama, radio jingles, and coupon promotions. But the package makes the final sales pitch, seals the commitment, and gets itself placed in the shopping cart. Advertising leads consumers into temptation. Packaging is the temptation. In many cases it is what makes the product possible.p.3

A supermaket is as complex and as predatory as a tropical rain forest. p.4

Just because you are not looking at a package doesn't mean you don't see it. Most of the time, you see far more than a container and a label. You see a personality, an attitude toward life, perhaps even a set of beliefs.

the product has been used up and the package is empty, (...) the package becomes suddenly visible once more. This instant of disposal is the time when people are most aware of packages. It's the negative moment, like the end of a love affair, and what's left seems to be a horrid waste.p5

From Hine's Total Package.

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