Interesting article

ATLANTA, Ga.—Packaging is essential in the marketing and sales of almost every product. Not only does it protect the integrity of the item inside, it also promotes the brand and attracts customers. The average grocery store logs between 35,000 and 40,000 SKUs and nearly 70 percent of in-store purchases are impulse buys. With so many products vying for consumers’ attention, the typical retail environment has turned into a product battlefield. While sustainability is currently top-of-mind for all Consumer Packaged Goods (CPG) companies, shelf impact remains a high priority. Read article.