Wednesday, September 10, 2008

Personal logos_What to bring on Monday, Sept 15

This is a reminder of what you have to bring to class on Monday:

ONE mounted board, 11" x 17"
BW and color just type logo (side by side)

ONE print not mounted, 8.5" x 11"
Logo with utilitarian color

ONE print not mounted, 8.5" x 11"
Logo with utilitarian BW

ONE print not mounted, 8.5" x 11"
With your "fake" business card, which should be 2" x 3.5"
(Put your logo, name, phone number and e-mail address in the card)


Also, create a document with the following information about your logo. It must be attached on the back of your board:

Personal logo

1. Define your logo in one word (concept)

2. Description of logo

3. Description of logo utilitarian

4. Explain your font choice

5. Explain the color/colors you used


It doesn't have to be long - actually, one paragraph is enough for each one of the sections. Remember that justifications like "I like it" and "It's my favorite color", for example, should be avoided. You must be able justify your choices through a more logical way.

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